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Showing posts with the label TerraCog Global Positioning Systems -Case Study

TerraCog Global Positioning Systems -Case Study

    Table of Contents Introduction .. 4 Background Information .. 5 Alternatives . 7 Alternative 1 . 7 Alternative 2 . 7 Alternative 3 . 8 Alternative 4 . 8 Solution .. 9 Recommendations . 10 References Introduction TerraCog is a high tech company which develops Global Positioning System (GPS) and similar products. This company has been in business since 1977 and since then they have built themselves as a manufacturing of a high end products. TerraCog did not use to be first to market the new products but due to the high quality of the products it was not difficult for the firm to sustain the market and satisfy their customers needs which was all because of the high quality end products that they supply. TerraCog has suffered from the market failure because of not realizing the entry of competitors that could win them (TerraCog).   After realizing the mistake, TerraCog set the meeting with the members of the firm but they could not...